News & Updates
How we designed the one-sheet for “Hollow Light”
A24 wanted dread without a single drop of blood. We chased one image of negative space for six weeks — here are the four territories that didn’t survive.
Typography that screams: building a horror title from scratch
Letterforms can do the work a tagline can’t. We break down the custom type treatment behind this season’s most-talked-about teaser.
Cutting a teaser trailer in five days flat
When the release date moves up, the edit suite doesn’t sleep. A look at the workflow that turns a rough cut into a campaign-ready teaser in under a week.
The streamer thumbnail is the new theatrical one-sheet
Key art now has to win at 200 pixels before it ever hangs in a lobby. How designing for the grid changed the way we build every campaign.
More Stories
Craft
Typography that screams: building a horror title from scratch
AV
Cutting a teaser trailer in five days flat
Industry
The streamer thumbnail is the new theatrical one-sheet
Studio News
Inside the room: how we pin, argue, and kill ideas
Craft
Why we still build posters vertical-first
Process
From script to one-sheet in eight steps
Industry
Reading the room: pitching key art to financiers
Awards
Two Golden Trailer Award nominations